Consumers across all ages are rejecting personalized ads
Most age groups show negative sentiment as the dominant response to personalized ads, with negativity ranging from 36% to 58%, according to an August 2025 survey from Verve and Censuswide.
Uso de la IA en las empresas – Cotec
Análisis de la Fundación Cotec elaborado a partir de los últimos datos de INE sobre el uso de TIC y del comercio electrónico en las empresas
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Nano influencers earn impressive impression, engagement rates
US nano-influencers, those with fewer than 10,000 followers, boast a 34.1% impression rate—more than double that of any other tier—according to a February survey from Later.
Humor and music are the way to get Gen Z’s attention
Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from…
CTAs lead the way in email engagement tactics
Interactive buttons or calls-to-action (CTAs) are the most effective interactive elements to use in emails according to 35% of marketing professionals worldwide, per January 2025 data from Litmus.
Influencer marketing set to surpass $13 billion by 2027
US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast.
Luxury consumers are still willing to spend, with younger ones leading the way
72.6% of US luxury buyers surveyed in August 2024 planned to spend the same amount or more on personal luxury goods over the next year, according to an EMARKETER and…
Loyalty rewards make up notable percentage of airlines’ revenue
American Airlines earned almost $1 billion in loyalty reward revenues in Q3 2024, which made up over 7.2% of its total operating revenue, according to public filings.