Microsoft Advertising revoluciona el marketing digital con IA
Microsoft Advertising usa la IA para transformar las estrategias de marketing digital y optimizar campañas publicitarias.
IPG Mediabrands Discovery analiza el ‘Fitness Socializing’
IPG Mediabrands Discovery analiza el ‘Fitness Socializing’: La nueva tendencia para hacer «match» a través del deporte. ¡Lee más aquí!
Exclusive retail media KPIs to help marketers more effectively measure campaigns
Measurement and attribution are the most critical advertising capability or media investment for over half (53%) of retail marketers worldwide, according to November 2023 data from Mediaocean.
Marketers expect AI to improve retail media recommendations
55% of US agency and marketing decision-makers expect AI to improve retail media by offering greater insights and recommendations, according to a July 2024 study from Quartile and NewtonX.
Commerce media, financial media, retail media: What are the differences?
Retail media networks are facing a little more competition these days as banks, payments providers, airlines, and hotels are starting their own media networks to monetize their first-party data and…
4 predictions for the future of commerce media networks
“Over the last 12 months, we’ve seen a flurry of [media advertising] activity from outside the retail sector,” our analyst Sarah Marzano said on an episode of the “Behind the…
Retail media can be a powerful component of loyalty marketing, says POSSIBLE panel
POSSIBLE conference reveals retail media’s potential with loyalty data: Target’s strategic use of customer info enhances ad trust and multiplies engagement.
Mapfre y otras marcas que se están vinculando a “Operación Triunfo” para conectar con las generaciones jóvenes
La actual edición de “Operación Triunfo” dista mucho de la que se pudo ver en 2017 y aún más de la original que cautivó al país hace más de dos…
Adobe x Meta Debut Free Training For Small Businesses About Building A Brand – DesignTAXI com
The program “will couple tangible skills training with inspiration and community-building,” says Adobe.
MediaMarkt, Decathlon o Leroy Merlin dan el salto y apuestan por convertirse en marketplaces
Más de 24.000 millones de euros en ventas online es lo que España facturó el año pasado, y la razón es que los marketplaces han ido ganando protagonismo y hoy…